Posted in design, user experience

ANOTHER website using location to their advantage!!!


Just after I wrote the last post, I found another company that does something similar with your location.

Enter BiteSMS.


BiteSMS is an iPhone app that tries to replace the standard SMS app as well as provide SMS credits via their network. Great.

However, when I was trying to find out how much the SMS credits cost in Canada, which US companies and Websites seem to NEVER include in their front pages, I  saw the following:

Picture 16

They “reckon” I’m in Canada, and tell me what the rate is there!!! That’s great!!

Again, same complaint from the previous post, MagicJack, where that information is not easily identifiable via the user. If it were me, I would have either put it on the side, or highlighted it a little making it stick out to users so they can see this dynamic, PERSONAL, information right away.

As I stated in my previous post, it’s not that the technology is so amazing, and it’s in fact very simple. But what breath of fresh air compared to having to:

  1. browse their first page and see no price (or see a US price)
  2. browse their prices page and have to look for Canada

Hopefully, a lot of companies start jumping on this location-based bandwagon! It should make for the web a more enjoyable experience!



Jon Chui (pronounced "chew") has been building iOS/Android apps for the last 7 years, the last 3 working on Google Maps, Inbox by Gmail and Google's Search App. Though he grew up in a Christian family and to parents who would end up giving up their 25 years of hard-earned comforts/affluence in Canada to go back to China as missionaries when he was 14, being a Christian was always in his head, and he would constantly struggle with trying to unify the sacred and the secular - until last year. However, through a radical transformation[] @ work last year (which he can't take ANY credit for), he & his wife & 2 young boys have decided to leave Google, sell/donate everything they have so to serve the poor & marginalized with Jesus’ love as missionaries with's Family DTS in Kona, hawaii then to the Philippines. Read more about their family journey @, and reach out to him @ If you're a recruiter with freelance jobs or have tech projects for jon feel free to reach out to him -

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