(fr my iPhone)
As I was browsing the Vancouver sun this morning, i saw a quick summary section.
This got me excited. How great to be able to see all the important stuff in one page without having to look for it?
Then I saw the online section below. One short sentence grabbed my attention.
“Nobel prize announced”
Now really what are they tying to get me to do? Go to vancouver sun online just to see what the Nobel prize in medicine is? Why not just google it, probably much faster!
Or even better why not just, hmmm , I don’t know,TELL ME, what the medicine was?!?! I’m still one of the faithful few who paid money to get your paper instead of getting my news online so why would you tell me to go online instead??
Sometimes I feel like users are the last ones considered in these decisions – I don’t have a problem with the sun encouraging me to check out their online site, nor do I have a problem withthem giving an inncentive (ie. A contest or something downloadable to your computer), but I do think it’s a problem to withold news, what I’m paying for, in order to get me online to see it.
It seems newspapers are realy having an identity crisis. Whenever there’s a decision being made, a good rule is to ask “how does this affect our users?”