Posted in random

seth godin’s world-changing idea: tribes

Seth Godin is amazing – his view on marketing as making something remarkable that will attract people vs. shoving it down their throats is such a breath of fresh air in today’s mass marketing culture. I swear, if I see one more “loose 50 lbs in a day” or “Google pays me $1520.34 /month” ad, or if I see other “internet marketers” boasting about how they use their blogs to make thousands a month, I might well lose it.

I was thinking of linking to actual sites, but didnt wanna encourage their propagation in google
I was thinking of linking to actual sites, but didn't wanna encourage their propagation in google

Has the culmination of mankind’s wisdom really come to the point that this is how we “add value” to our lives?!?! Are people really falling for these things?!?!?

Anyways, in this talk he compares previous generations’ methods of instigating change, through mass production and mass television, to what he believes is today’s internet-catalyzed method: tribes.

“It turns out that it is tribes, not money, not factory, that can change our world, that can change politics,that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.” – Seth Godin

He also speaks about what makes leaders of tribes different:

“What all these people have in common is that they are heretics. Heretics look at the status quo and say: “This will not stand. I can’t abide this status quo. I am willing to stand up and be counted and move things forward. I see what the status quo is. I don’t like it”. That instead of looking at all the little rules, and following each one of them, every once in a while someone stands up and says, “Not me”. Someone stands up and says: “This one is important. We need to organize around it”. And not everyone will. But you don’t need everyone. You just need a few people who will look at the rules, realize they make no sense, and realize how much they want to be connected.” – Seth Godin

Now that’s the kind of leader I want to be! Imagine having that on your resume: “Jon Chui: passionate heretic, doesn’t stick to the status quo, and wants to see real world change.”

It’s so good I’m just going to embed it right here. Have a watch!

(shout of thanks to Vincent @ for the direct quotes!)


Jon Chui (pronounced "chew") has been building iOS/Android apps for the last 7 years, the last 3 working on Google Maps, Inbox by Gmail and Google's Search App. Though he grew up in a Christian family and to parents who would end up giving up their 25 years of hard-earned comforts/affluence in Canada to go back to China as missionaries when he was 14, being a Christian was always in his head, and he would constantly struggle with trying to unify the sacred and the secular - until last year. However, through a radical transformation[] @ work last year (which he can't take ANY credit for), he & his wife & 2 young boys have decided to leave Google, sell/donate everything they have so to serve the poor & marginalized with Jesus’ love as missionaries with's Family DTS in Kona, hawaii then to the Philippines. Read more about their family journey @, and reach out to him @ If you're a recruiter with freelance jobs or have tech projects for jon feel free to reach out to him -

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s