I wrote a quick post about how a staples ad failed to deliver by a) showing me NO deals and b) not knowing that I was in Canada and not the US here.
So you can imagine my surprise and delight in seeing that the New York Times did indeed know I was in Canada. Not only that, they even knew that I was in the Lower Mainland!
So Close, Yet So Far…
And just when I thought online ads were getting it, I click on the “click for deals” link and what do I see but a page asking me for my postal code.
I want to see the deals for the new store location, not my location!!!
I see in the address bar that the website was trying to find the new store’s location (in this case Abotsford):
So I can only conclude that Best Buy didn’t test this out thoroughly. Which is a big fail on their part.
Best Buy (& other big box retailers) – Make sure your ads work!!!
I understand companies don’t have time to look at and test all their ads, but by all means you can test the link you give to the Ad companies can’t you?
It’s hard enough to get people to click ads, so If you’re promising to deliver deals for a specific location upon clicking, ensure that is exactly what you will deliver. Not a page that asks for the customer’s postal code, then does not give them the prior mentioned deals!
A lesson learned:
I don’t have a multi-chain, multi-country large franchise like Best Buy, so I don’t know what’s going in on the back end. But I do know that when I start my company and start advertising, I will deliver what I promise.