I wrote a quick post about how a staples ad failed to deliver by a) showing me NO deals and b) not knowing that I was in Canada and not the US here.
So you can imagine my surprise and delight in seeing that the New York Times did indeed know I was in Canada. Not only that, they even knew that I was in the Lower Mainland!
So Close, Yet So Far…
And just when I thought online ads were getting it, I click on the “click for deals” link and what do I see but a page asking me for my postal code.
I want to see the deals for the new store location, not my location!!!
I see in the address bar that the website was trying to find the new store’s location (in this case Abotsford):
So I can only conclude that Best Buy didn’t test this out thoroughly. Which is a big fail on their part.
Best Buy (& other big box retailers) – Make sure your ads work!!!
I understand companies don’t have time to look at and test all their ads, but by all means you can test the link you give to the Ad companies can’t you?
It’s hard enough to get people to click ads, so If you’re promising to deliver deals for a specific location upon clicking, ensure that is exactly what you will deliver. Not a page that asks for the customer’s postal code, then does not give them the prior mentioned deals!
<end rant>
A lesson learned:
I don’t have a multi-chain, multi-country large franchise like Best Buy, so I don’t know what’s going in on the back end. But I do know that when I start my company and start advertising, I will deliver what I promise.
Not to point fingers but you have 1 image at the bottom of this post that is not viewable. I can only see a blue square with a question mark in it as well as two more of these in your previous Kam Do post. If you’re going to talk about companies not having their websites tested to make sure everything works, I think you need to do the same.
Hiya Mac,
Thanks for the tip. Definitely ironic.
But in all honesty, I did test the posts after I put them online to make sure they work and everything seemed fine. Do you still have the problem with the blue squared question marks?
I noticed this tends to happen sometimes in Safari – I took some pictures of it and actually wrote about it in this post.
I noticed a quick refresh usually solves the problem – does that work for yours?
Refresh doesn’t work.
Oh PS it doesn’t work on internet explorer either. Blue squares still showing up
Weird.. I can see the pics on my computer fine. I wonder what it is